Sri Lanka, June 8 -- Sri Lanka has great opportunity to become a green tourist destination and the country has fantastic green landscape that could attract any kind of tourist.
Renowned marketing guru Prof Philip Kotler visited Sigiriya on Sunday. Kotler's visit to Sigiriya was organized by Sri Lanka Tourism and Sri Lanka Tourism Chairman Dr Nalaka Godahewa. Sri Lanka Institute of Marketing (SLIM) President Thushara Perera and Sri Lanka Tourism Promotions Bureau (SLTPB) Managing Director Rumy Jauffer also accompanied him on the tour.
It should re-think about the right slogan to promote the country, marketing guru Prof Philip Kotler said.
SriLankan Airlines could play an imperative role in promoting the country as Sri Lanka has enormous potential to offer tourists. The country could promote tourism by changing the mindset of tomorrow's decision-makers, Kotler said after a visit to the Sigiriya Rock fortress on Sunday.
"Infrastructure development activities carried out at present will facilitate faster economic growth and it will also ensure the growth in the tourism industry. The necessary growth model could be derived at the human development summit gathering global gurus to change people's perception and capacity building to be held shortly," he said.
"There are many countries in the world striving to obtain the green label, but Sri Lanka truly deserves to be called a green destination. It is one of the best locations in the world for eco-tourism," he said.
Youth, women and people attracted to the internet are called netizens, could really make a change in Sri Lanka. I think the two letters S and L in the word Sri Lanka should mean "So Lovely" which is the feeling I had visiting this wonderful landscape," Prof Kotler said.
For any query with respect to this article or any other content requirement, please contact Editor at htsyndication@hindustantimes.com
Copyright 2011 The Associated Newspapers of Ceylon Ltd. brought to you by HT Media Ltd.
Provided by Syndigate.info an Albawaba.com company
No comments:
Post a Comment